Rise in second-hand shopping in Sweden amid retail challenges

Recent years have posed challenges for the retail sector, with significant declines in purchases of clothing, furniture, home decor, and electronics observed in 2023. However, these tough times have led to a rise in the purchase of second-hand goods. The trade organization Svensk Handel has released a report highlighting the current state of the retail market. According to Sofia Larsen, CEO of Svensk Handel, consumers cite affordability, a desire for unique styles, and sustainability as key reasons for their preference for second-hand shopping.

The second-hand market is particularly popular among younger consumers, with 39% of individuals aged 18-29 shopping at thrift stores within a month. The report indicates that approximately half of the second-hand market’s sales are in fashion, but household items, toys, and furniture are also highly sought after. Larsen asserts that while the growth of second-hand shopping is currently influenced by economic downturns, it represents a lasting change rather than a fleeting trend.

The second-hand goods market is projected to reach 18 billion kronor by 2024 and 50 billion kronor by 2034. Martin Hallander, CEO of Arkivet, a second-hand clothing retailer, underscores this sentiment, noting an influx of new customers eager to circulate their wardrobes economically and sustainably. Customers at Arkivet express their motivations as both environmental consciousness and the pursuit of unique items.

In addition to physical thrift shops like Arkivet and Myrorna, social media platforms such as Vinted, Sellpy, and Plick are gaining popularity for buying and selling second-hand clothing. While more people are turning to pre-owned fashion, there are no indications that clothing production is decreasing.