Strava jockeys trend raises concerns about integrity in running community in Norway

A growing trend called “Strava jockeys” has emerged internationally, where individuals pay faster runners to log their miles on the Strava fitness app. This trend was first noticed in Norway when a running coach in Oslo found an advertisement on a local classifieds website, Finn.no, offering running services for approximately 130-140 Norwegian kroner per kilometer.

The practice began in Indonesia, sparked by a teenager who started charging others to run for them due to time constraints. The fees reflect the pace at which the runner is expected to compete; the faster the running jockey, the higher the cost. However, many in the running community view this as cheating, arguing it contradicts the core values of fitness and self-improvement.

Members of Kristiansand Løpeklubb showcased a mix of amusement and disdain for the trend. “It’s the dumbest thing I’ve ever heard,” remarked one runner, while another expressed that honesty in effort is paramount.

As the trend spreads to Norway, concerns arise over integrity in competitive environments. Veronica Undseth, a running coach in Oslo, shared that the ads were quickly removed after sparking ridicule in running groups.

Participants in this trend log into someone else’s Strava account to run specific distances or speeds for payment. Strava itself has stated that its platform encourages accountability and personal use of accounts; those found violating this principle may face suspension.

Amidst the rising popularity of running events in Norway, experts caution that such practices undermine genuine efforts and the healthy values associated with running.