Vaasa launches happiness initiative encouraging conversations among strangers

The city of Vaasa is launching a campaign encouraging people to engage in conversations with strangers, describing it as a happiness initiative. Simple acts such as greeting someone, exchanging friendly words in line, or meeting new people are seen as positive interactions that can boost happiness. Leena Forsén, the city’s communications and marketing director, comments on the ongoing issue of loneliness, noting that a simple conversation or greeting can uplift anyone’s spirits.

Forsén believes that while the people of Ostrobothnia are not inherently reserved, there is a need to better embrace international diversity. “Vaasa has a unique flavor thanks to its bilingualism and international character. Progress occurs when people dare to communicate across language and cultural barriers. It’s vital that everyone feels safe.”

Residents interviewed in Vaasa expressed that talking to strangers is typically easy. Raija Latvasalo shared an experience from Powerpark, stating that it’s all about the individual’s attitude. Gunvor Latvasalo noted that conversing with strangers might be easier in neighboring Sweden, due to cultural differences, though she also finds engaging with locals rewarding.

Emma Albeth-Tissala experienced a pleasant exchange after complimenting a stranger in line, highlighting that these interactions can lead to enjoyable conversations. However, she acknowledged that some may feel uncomfortable, which can lead to awkward moments.

Erik Riska, a former player for Vaasa’s ice hockey team, reflected on the communication challenges he faced when adapting to Finnish after moving from Sweden but praised the welcoming nature of his teammates. He and his brother Filip advise others to engage confidently in discussions about local interests to foster connections. Filip emphasizes being authentic in conversations to cultivate genuine relationships.