Danes debate need for regulations on unhealthy food placement in supermarkets

Do Danes need a little push to lead healthier lives? Several health organizations and the Danish Medical Association believe that regulations should be put in place regarding the placement of unhealthy food items in supermarkets. However, representatives from the retail sector reject this idea, arguing that individuals are responsible for their own shopping choices.

A recent visit to a Kvickly supermarket in Aarhus highlighted customer sentiments. Lene Mondrup, shopping with her daughter Sofia, noticed an abundance of sweets and chocolates strategically placed around the store. “There’s candy everywhere, which makes it harder to go shopping with children, especially my six-year-old,” she said, acknowledging the supermarket’s tactics. Though they try to limit treats to designated “Friday sweets,” unexpected purchases still happen one to two times a week. Lene supports regulations for unhealthy food placement, stating, “I think it’s necessary to establish rules because people aren’t always aware of what they consume.”

Mathias Dybdahl finds himself tempted, especially towards the end of the week. “After a long day, I might reward myself with chips or soda,” he shared. He acknowledged that being near the checkout often heightens temptation, advocating for placement rules to support public health and reduce burdens on the healthcare system.

Emil Møller, a recent marketing graduate, expressed mixed feelings. While he understands the temptation posed by strategic placements, he believes it’s excessive for the government to regulate store layouts. Still, he recognizes the need for interventions to promote healthier living.

Conversely, Susanne Riis voiced opposition to state intervention, asserting adults should manage their food choices without governmental restrictions. “We shouldn’t be treated like children; it feels like ‘Prohibition Denmark’,” she stated, advocating for personal responsibility over regulation.