Iceland’s Prime Minister Bjarni Benediktsson downplays need for major interventions amid decline in tourist arrivals

Iceland’s Prime Minister, Bjarni Benediktsson, believes that there is no need for significant measures in response to the decline in tourist arrivals to the country. While acknowledging the concerns expressed by those working in the tourism sector, he emphasized the importance of adapting to fluctuations in visitor numbers. “Perhaps we need to learn that tourism will not always see an increase of six to ten percent each year,” he stated. “There will also be years where growth does not occur, or even a decrease.”

Employees in the tourism industry have voiced worries regarding the reduced flow of visitors, while Minister of Tourism, Lilja Dögg Alfreðsdóttir, asserts that comprehensive marketing strategies for Iceland are warranted. Despite this, Benediktsson maintains that major interventions are unnecessary.

He pointed out that the number of tourists in Iceland is approximately four times that of a decade ago, and variations in visitor figures are not overly concerning. Nevertheless, he understands the industry’s apprehensions.

“It is reasonable to listen to the industry’s signals. A strong Icelandic króna is likely influencing these changes. In Norway, where the currency has weakened, tourist numbers are increasing. Therefore, I see no reason for grand interventions, although we should remain open to the industry’s perspectives,” he added.

In summary, government officials stress the need to maintain a consistent portrayal of Iceland as a travel destination while refraining from drastic actions despite the current decline in visitors.