Audio books rise in popularity in Denmark but pose financial challenges for authors

Audio books have become increasingly popular, allowing consumers to enjoy literature while commuting, cooking, or cleaning. However, this trend poses significant financial challenges for authors. Rasmus Rex Pedersen, a lecturer and streaming expert, notes that payment per listener for authors is drastically lower today compared to the earnings from physical book sales. For example, author Kaspar Colling Nielsen receives only two to three Danish kroner for each audio book listen, compared to 30 to 50 kroner when consumers purchased printed books.

The shift reflects a broader transition similar to the music industry, where streaming services replaced physical CD sales. This change has reduced musicians’ incomes, distributing their earnings across a wider array of content creators. While the digital environment has democratized the publishing process, enabling more authors to connect with readers, the financial model remains problematic. Consumers tend to prioritize low costs and vast access over fair compensation for creators.

Statistics indicate a growing interest in audio books in Denmark, with participation in audio fiction rising from 10% of the population in 2018 to 22% in 2022. Despite this, the pressure on author compensation raises questions about the sustainability of this model.

Although the digital realm presents opportunities for emerging genres and less costly publication methods, the industry grapples with low financial returns for authors. As the consumption of culture continues to evolve, challenges remain. The question arises whether these low remuneration rates can be sustained in the long run. For further insights, listen to DR’s podcast “Udsyn.”